THE SECOND ACT
3-Day Business Experience
For Bold, Brilliant Business Women 50+ Who Want to Scale Up, and Not Even Close to Being Done
Learn What Actually Grows Your Business.
Build a Plan That Matches Your Life & Lifestyle
Get the Truth. Fix What’s Broken. Make Money
Let’s Get Honest, Because Your Second Act is Not a Warm-Up…
It’s the Main Event
Whether you’re launching something new or trying to breathe life back into a business you’ve already built, here’s what no one’s saying out loud and needs to be said:
⚡ You don’t have a real marketing plan.
⚡ You’re short on leads—and tired of chasing them.
⚡ You’re not making enough, because you’re not landing enough clients.
⚡ Sales conversations feel awkward, forced, and flat.
⚡ And yes—time is ticking, and you feel it.
You bring wisdom, experience, and heart into everything you do—yet somehow, you’re still struggling to earn what you know you’re worth.
You’ve outgrown the hype, the hustle, and the “just post more” advice. What you need now is the truth—and a clear, focused path that actually works.
This isn’t about starting over. It’s about finally building a business that pays you what you deserve—without the noise, without the nonsense.
Welcome to The Second Act, 3-Day Business Training Experience
Where Women Business Owners 45+ Come to Get Serious, Get Seen, and Get Paid
This is where business gets real and finally rewarding.
- You’ll leave with a plan that actually fits your life and gives you permission to want more money than you’ve ever made (yes, really),
- The words to proudly share what you do, be visible and Yes laugh hard while doing it, all the way to the bank.
- All fun. All Unapologetically profitable
Because at this stage of life…You deserve nothing less.
Put Smart, Ambitious Women in One Room—Then Stand Back.
The energy shifts.
The truth drops. The magic?
The conversations get real.
The connections run deep.
And the momentum? Unstoppable
Let’s Be Clear…This Isn’t a Hand-Holding, Vision-Board Weekend
The Second Act 3-Day Business Training is where strategy marries Unapologetic Ambition!
You’ll get marketing moves that make money, business connections that don’t feel slimy, and clarity that cuts through the noise like a hot knife through butter.
Strategic partners? Yes.
Profitable referrals? Absolutely.
Clients? Likely.
Women who speak your language and don’t waste your time? Guaranteed.
Let’s Talk About the Money Stuff No One Likes to Admit
Almost every woman I meet has some version of a money wound. It might look like:
💸 Feeling unworthy of earning more
💸 Believing “just enough” is noble (spoiler: it’s not)
💸 Inheriting generational scarcity like it’s a family heirloom
You watched your grandparents pinch pennies. Your parents stress over bills. And now you catch yourself thinking, “Maybe this is just how it’s supposed to be.”
But that quiet little voice inside—the one that wants more? Yeah, she’s not wrong. She’s just been silenced by guilt.
At The Second Act 3-Day Business Training, we call that out… Then we flip the script.
Because When You Shift Your Mindset, Everything Else Shifts
More money. More momentum. More meaning in the work you do.
And guess what? We don’t wait until Day 3 for breakthroughs— we start rewiring that money mindset on Day 1.
Watching women finally get that their beliefs are borrowed? It swells my heart like the Grinch after he finds Christmas — minus the green fur and with better shoes.
My Mission Is Crystal Clear:
To help women over 50 finally earn what they’re worth—without apology, without guilt, and without grinding themselves into dust.
Because yes:
- Your mindset can be rewritten…
- So can your bank balance…
- And your life…
- And the legacy you’re building for every woman coming after you.
The Second Act 3 Day Business Training Experience is designed to help you unleash your voice, trust your wisdom, serve the hell out of your clients, and build a business that funds the life you’ve always imagined.
That last paragraph makes my heart so very happy. In this stage of life, you don’t have time to dabble. You need revenue—and results—faster, louder, and with more heart than ever.
My Second Act Song
Jean Kuhn Doesn’t Just Talk Strategy—She Delivers Results with Receipts
In 2002, Jean bought her first bankrupt franchise. Most people would’ve panicked. Jean? She rolled up her sleeves, ditched the drama, and added $100K to the bottom line in just 12 months.
Four years later—because once clearly wasn’t enough—she did it again. Another bankrupt franchise. Another $100K turnaround. Another moment where the universe said, “Okay, we see you.”
On December 22, 2012—her youngest son’s 21st birthday—Jean woke up, looked around, and thought:
“I am not middle-aged. This is my Second Act. And I’m going full throttle.”
Here’s Why That Matters to You
Jean doesn’t hand out fluffy inspiration or vague advice. She talks money. She talks revenue. She talks wealth. Because if your business isn’t paying you? It’s not working hard enough.
In 2006, she helped 52 of her fellow franchisees start turning their businesses around, too—because when she wins, she brings the whole damn room with her.
She’s been self-employed for 40 years (yes, four decades), which means she knows what it takes to stay in the game and grow through every single reinvention.
This Isn’t Her First Rodeo—It’s Her 9th 3-Day Business Training Experience
Why nine? Because every time she hosts one, you keep showing up—and she refuses to leave you hanging.
This event was built for women like you:
Experienced, driven, maybe a little worn out from the online noise, but still carrying that spark to grow, thrive, and earn like never before.
So if you want real strategy, real laughter, and real revenue breakthroughs…
Jean’s your woman, and this is your time.
The Second Act 3-Day Business Training is Jean’s 5th Annual Business Growth Conference.
Stop Getting Ignored: Nail Your Message, Finally Get Seen
If your dream clients don’t get what you do, they’ll scroll right past you. Jean’s 5-step messaging strategy will help you find, attract, and connect
with the right people—fast. Say it right, and watch the right people start saying yes.
Think Like a Wealth Builder: Adopt the Habits of High Earners
Jean’s most successful clients don’t wing it—they follow Wealth Principles like it’s gospel. You’ll learn what they focus on every single month to stay consistent, in control, and massively profitable. These habits are simple—but they’re not optional.
Leads Aren’t Optional: They’re the Lifeline of Your Business
Struggling with income that’s up, down, and all over the place? That’s a leads problem. Jean’s spilling her top lead gen secrets—no gatekeeping, just good stuff straight from the vault.
If They Can’t Find You, They Can’t Pay You
Let’s be real: invisibility is expensive. You’ll finally create a marketing plan that gets you noticed, makes you unforgettable, and feels true to who you are. Because being seen isn’t selfish—it’s smart.
Scaling Isn’t Sexy When You’re Not Ready—Let’s Fix That
Most businesses want to scale, but they’re built like a sandcastle at high tide. Jean gives you the honest truth—with a side of laughs—and shows you exactly what needs to be in place before you hit the gas. No fluff, just foundations that hold.
Leave With a Real Business Plan (Not a Binder Full of Hopes)
You’ll walk out with a revenue-driven plan tailored to you—no made-up numbers, no magic wands. Just solid math, real goals, and the tools to hit them. Because if you can measure it, you can make it.
The Second Act 3-Day Business Training
Get a Clear, Easy-to-Follow, Profitable Plan!
The Second Act 3-Day Business Training
Early Access Special Pricing- 3 Full Days of Business-Changing, Profit-Boosting Training (Value: $5,000) – This isn’t theory. It’s the exact strategy you need to grow, scale, and finally earn what you’re worth. Come ready to learn, implement, and transform.
- 3 Exclusive Lunch & Learns with Game-Changing Guest Experts + Lunch Included (Value: $2,500) – Fuel your body and your business. These mid-day sessions are packed with insights, stories, and actionable gems you can use immediately—plus lunch that’s worth writing home about.
- 2 Evenings of Dinners, Hot Seats, and Unforgettable Entertainment – Business breakthroughs by day, bold conversations by night. These dinners feature real-time feedback, powerful group insights, and a side of fun that keeps the energy flowing.
- Pre-Event Pop-Up Trainings All Summer Long (Value: $5,000) – Why wait for the event to start winning? Join exclusive July, August, and September trainings that prep you mentally, strategically, and financially—only for ticket holders.
- Powerful Networking with Women Who Know Their Worth – Connect with powerhouse women who are serious about scaling and done playing small. These are the kind of connections that spark ideas, partnerships—and profit.
- Sponsors That Actually Get What You Need – No fluff here. Meet sponsors who bring tools, resources, and support that truly help grow your business and simplify your life.
What Jean’s Clients Are Saying
“My biggest takeaway from The Second Act Conference was that being a business owner, I couldn’t just work IN my business – I NEEDED to work ON the business! The Second Act Conference gave me tangible tools to help me not only set & meet my business financial goals but exceed them in the first two months after the conference!”
My biggest takeaway from The Second Act Conferences was the importance of speaking to a group and networking and because I spoke for 5 minutes at the Second Act Conference, my result was 20 new clients and $1,900 in revenue.
My biggest takeaway from The Second Act Conferences was:
The Second Act 3-Day Business Training Info
What are the dates, times and the location of TheSecond Act 3-Day Business Training?
When: October 22-24, 2025
October 22nd 9:00 a.m. – 8:00 p.m.
October 23rd 9:00 a.m. – 8:00 p.m.
October 24th 9:00 a.m. – 5:00 p.m.
Where: The Crowne Plaza Hotel, 1250 Roosevelt Road, Glen Ellyn, IL, 60137
Who is The Second Act 3-Day Business Training Experience actually for?
This is for the woman over 50 who’s tired of slow sales, weak leads, and playing it safe. She wants more—clients, cash, freedom, fun, impact—and she wants it now, not someday. If you’re feeling the pressure of time and the pull of purpose, this is exactly where you belong.
Is there an agenda for the event?
Of course there is—but let’s be real: this isn’t a day at the spa. You’ll get the full scoop in your workbook at check-in. What matters? You show up fully and treat these three days like the high-stakes business move they are. Rockstar energy required.
Is the The Second Act 3-Day Business Training Recorded?
Nope. We keep it intimate, in the room, and real. You’ve gotta be there to get the gold. This is not a replay kind of vibe.
Does my Spouse and/or business partner need a ticket too?
Yep. If they want a seat, they need a ticket. No tagging along for free—every chair counts.
Can I bring my children?
Babies under 6 months are welcome to snuggle in. If your little one gets fussy, we’ll ask you to step out until they’re calm—because every woman in that room deserves full focus (you included).